Gold prices in Pakistan have witnessed a sharp and sustained upward trend over the past several days, with rates climbing by more than Rs. 8,000 per tola in just four days. As of July 14, 2025, the price of 24-karat gold has surged to approximately Rs. 359,500 per tola, according to figures released by the All Pakistan Sarafa Jewelers Association.
This dramatic increase is being attributed to a combination of international market fluctuations, rising global inflation, a weakening Pakistani rupee, and growing investor interest in safe-haven assets like gold. With economic uncertainty continuing both globally and locally, many investors are turning to precious metals to protect their wealth, driving demand and pushing prices higher.
The local market has been particularly sensitive to changes in the global bullion rate. The international price of gold recently crossed $2,600 per ounce, marking one of the highest levels in recent years. The impact of this rise is being directly felt in domestic markets, where jewelers and traders are adjusting prices daily to match global trends and currency exchange rates.
Market analysts note that political and economic instability in the region, coupled with a depreciating rupee and tightening monetary policies worldwide, have further intensified the shift toward gold as a preferred asset.
Consumers and jewelers alike are feeling the pressure. For ordinary buyers, the soaring prices have made gold jewelry less accessible, particularly ahead of the upcoming wedding season. Meanwhile, jewelers are reporting slower sales and are urging customers to act quickly if they plan to make purchases, as prices are expected to remain volatile.
The recent four-day rally has sparked concern among households and small investors who traditionally rely on gold for savings and dowries. Experts recommend cautious buying and suggest keeping an eye on international trends, as further increases—or corrections—could follow in the coming days.